Publicity Plans

 

 

From local marketing activities to nationwide publicity campaigns, we have the services to meet your needs.

 

Each author will receive a publicity proposal based upon an initial evaluation call, but you will be able to select the plan and add services that you believe will work best for your needs and budget.     Cover to Cover Marketing offers three base plans designed around length of the publicity campaign and the author’s marketing budget, but you may add time and services to each plan below to meet your specific needs.

 

Local Market Launch

3-month local publicity campaign

Perfect for authors looking to launch a title in their local area or gain traction in a particular niche market

 

  • Initial strategy and coaching call with author
  • Creation of a press packet for the author
  • Distribution of press packet to local radio stations, TV stations and newspapers, based upon strategy call
  • Follow-up phone calls made on author’s behalf for 90 days, with ongoing media contacts
  • Detailed weekly report on progress of the campaign

 

Author Promotional Tour

6-month book signing and publicity campaign

Perfect for authors who need help building a platform and launching a new tile or need ongoing marketing assistance with a current title

 

  • Initial strategy and coaching call with author
  • Creation of a press packet for the author
  • Distribution of press packet to local and regional radio stations, TV stations and newspapers, as well as targeted blogs and websites in the books target niche market
  • Ongoing press packet distribution and follow-up calls made to media outlets on author’s behalf for six months
  • Bookstore and niche marketing venues contacted on behalf of author in pursuit of book signing events and author appearances based upon initial consultation
  • Detailed monthly report on the progress of the campaign

 

Bestseller Book Blitz

12-month book launch and publicity campaign blitz with ongoing marketing support

Our most extensive marketing plan, perfect for authors who desire a national publicity campaign, ongoing marketing support and to maximize their marketing budget

 

  • Begins with a full book read by our staff to develop a deeper understanding of author’s work to develop a long-term plan
  • Following the book read, we’ll schedule a phone or Skype coaching session with the author to discuss and determine how to best target their audience, including coaching on speaking engagements and special events
  • Creation of a press packet for the author
  • Ongoing distribution of press packet to local, regional and national media outlets, including radio, TV, newspapers and targeted blogs and websites
  • Bookstore and niche marketing venues contacted on behalf of author in pursuit of book signing events, author appearances and speaking engagements, based upon initial consultation
  • Social media coaching and education to help you engage your audience, gain an advantage and develop a following.
  • Detailed monthly report on the progress of the campaign

 

Additional services are available with each option, such as media coaching, website design and hosting and social media marketing, depending upon the needs and marketing budget of the author.